![]() ![]() You’ll even be able to sort your most engaged fans based on indicators like comments, listening behavior, sharing habits and more. The Fans product helps artists discover their most valuable fans on SoundCloud, tapping into a combination of proprietary data from Fan Powered Royalties, engagement data, and user reach. Here’s how SoundCloud describes the idea: It seems that SoundCloud has understood this, as evidenced by its new “Fans” service, now open to some 50,000 artists, which builds on its earlier FPR move. We also pointed out that one of the major benefits of the FPR approach is that it provides detailed information about an artist’s true fans, which in turn allows more income to be generated from that audience segment, through targeted marketing of concerts, products and services. At the time, we noted that it was a kind of halfway house to the true fans idea this blog has promoted many times. Back in January, Walled Culture wrote about an interesting initiative by the German online audio distribution platform and music sharing service SoundCloud, with its Fan-Powered Royalties (FPR) approach.
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